HST 2007

Off-page Search Engine Optimization-Article Marketing-LSI

However, the concept of keyword density has become a little obsolete, as Google is now looking at articles in a different way based on a concept known as Latent Semantic Indexing.

Remembering that the importance of keywords to the search engine robots is that they enable them to identify the subject matter of any content materials correctly, the theory of LSI is that certain words or terms go together. For example, according to LSI theory, if you wrote an article about Microsoft then the name of Bill Gates should appear somewhere in that article. The name helps the search robot to qualify the meaning of the article, which is making the Google search algorithm far more accurate.

More and more people are beginning to write articles that are optimized for LSI. This is exactly what you should do as well. (For great information on flipping websites for making money on the internet.)

The way you do this is to write articles that contain two or three closely related keyword phrases. One of these keyword phrases should be a major keyword phrase, while one (or perhaps two, but definitely no more) minor keyword phrases are also included.

To give you an idea of how you would define major and minor keyword phrases, do a keyword search run for dog training using the free Word Tracker keyword research tool.

According to Word Tracker, there are more than 3000 people who are searching Google for dog training related information every day. The majority of these people use dog training as their search term, but all the way down this snapshot of the Word Tracker keyword list, there are plenty of daily searches.

There is no fixed number of how many searches a day you need to justify categorizing a search term as a major keyword phrase, but as an approximate rule of thumb, you can use 1% of the total searches shown at the top of the chart.

So, in this particular example, with just over 3000 searches every day, I would see any phrase with 30 searches and above as a major keyword phrase and anything below that would qualify as a minor term.

However, as youre going to use all of the keyword terms on your list at some time or another, it does not really matter how you mix and match them as long as there are a least a couple of keyword phrases in your article. It is extremely important that the article reads well too. (Learn how you can sell website to earn money from internet.)

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Off-page Search Engine Optimization-Article Marketing

The next step in your overall plan to drive a torrent of free traffic to your web site is to start writing articles for submission to free article directory sites. The reason that you should start doing this now is that article marketing is a slow burn, long-term traffic generation strategy.

Therefore, the sooner you get started, the sooner you are likely to begin to see significant numbers of visitors who are prompted to visit your site because of your articles.

We have already highlighted that keywords and keyword phrases are extremely important as far as your efforts to market your business for free are concerned.
This is especially true when you start to use article marketing. (Learn more about a great way to make money from home by flipping websites.)

Every article that you write has to be created around the keyword terms on your list that are relevant to your site, and they have to be created in such a way that those keyword terms are picked up by the search engine robots.
Until recently, the recommended method of writing articles for submission to article directory sites was to pick one of your keywords, do some research, and then write an article where you were aiming for a certain level of keyword density within that article.

You were expected to write an article of between 300 and 400 words, and a certain percentage of that article (generally somewhere between 3% and 5%) was expected to be made up of your keyword phrase.

In certain respects, things havent changed very much.

Articles of between 300 and 400 words are still the accepted norm, and you still need to use keyword terms as the central focal point of every article you create. (You’ll find great information here about how to flip websites for profit.)

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Off-page Search Engine Optimization-Social Bookmarking

Over the past couple of years, social bookmarking has become an increasingly important feature of the internet as more and more people choose to become members of the major social bookmarking sites like Digg and StumbleUpon.

Doing so gives them the ability to bookmark sites, news stories and articles that they like so that other members of the site who have similar interests can view the same information themselves. Because the whole thing works on a digital version of word-of-mouth recommendation, the most popular stories and articles can very quickly be promoted to the homepage of the social site in question, and when that happens, you can expect to see thousands of visitors in the following 24 to 48 hour period. (You’ll find great information here about how to flip websites for profit.)

The majority of this traffic is likely to be temporary, but even if you can only retain a small percentage of these people as regular visitors, this will give your site a significant long-term traffic boost.

In order to score highly with a social networking site, the content that you submit must have something different or unusual about it. Whether it is controversial, challenging, humorous or unnerving, it has to be something out of the ordinary to be remarkable enough for people to vote for it.

In truth however, it is always hard to be an objective judge of your own content. You should always submit a bookmark to the social sites every time you publish new content anywhere on the web, whether it is something that you have added to your own site, an article that you have added to the directories, a video that has just been published on YouTube or whatever else it might be.

As there are with video networking sites, there are hundreds of social bookmarking resources, and it would be impossible to submit your information to each of them every time you publish something new. (Check out this site on how to sell a website at flipmastery.com.)

However, you can cover a significant number of the major social bookmarking sites by using the services of OnlyWire, which at the time of writing will submit your social bookmark to 27 of the leading sites:

While in theory your story or article could land on the homepage of a site like Digg and drive 20,000 visitors to your site in the following 48 hours, the chances of it happening are slim.

Nevertheless, submitting your information to the social bookmarking sites is important, because every time you have something published by any social site, you create a one-way incoming back link to wherever that particular submission is linked.

This is an effective way of building a link network ultimately focused on your site, and this in itself justifies the effort of submitting your information to the social sites every time you publish.

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Off-page Search Engine Optimization-Networking With Forums

The next step is to find forum and noticeboard sites in your market, because forums are sites where people with the same interests come together to discuss, debate and ask questions about the particular topic that interests them. If you can find active forums where people who are already interested in your niche congregate, you already have a captive market of people who are naturally interested in what you have to say. (Check out this site on how to sell a website at flipmastery.com.)

In order to find these sites, the most effective first step is to search Google, because you know that Google ranks natural search results in order of popularity. This means that the most popular forum sites are automatically listed at the top of the search results page.

You search by appending the topic of your site to the word forum. As an example, if you want to find people who are interested in discussing dog training related matters, you would search dog training forum in Google.

As you can see, there is no shortage of forums in this particular market, so you would simply start at the top of the search results page and work your way down:

You should be looking for two things in a forum or noticeboard site.

Firstly, you need to be involved in a site that is active. The more active the forum is, the more it indicates that the members are enthusiastic and involved in their subject matter. These are the people with whom you most want to communicate and make a connection.

Secondly, you need a forum where you are allowed to add a signature file. A signature file is a short text based advert for your business that is most commonly added to your forum profile so that it can be appended to every posting that you make.

Because most forums do not allow a signature file to be a blatant, in-your-face advert, you have to be circumspect when creating your signature file. However, in many ways this is an advantage because it enables you to be seen as a purveyor of information, rather than as a sales person.

When you find a suitable forum or several forum sites, all you need to do is create a suitable signature file and then get involved. When people ask questions that you can answer, do so, and start your own threads as often as you can.

The major objective is to establish yourself as a go-to expert or authority in your marketplace, a person to whom other people can refer when they need information or assistance. If you can do this properly, there is no need for blatant promotion or advertising because your expert status will sell your product or service on its own. (For more detailed information on flipping websites as a way to make money on the internet.)

The bottom line is, forums are sites where you can sell your product or service without having to do any selling, because people will buy if they know that you know what youre talking about. Hence, it is all about establishing your authority or expertise in your market, and the sooner you start to do that, the more effective it will be.

Forums are great places for meeting other people who are already involved or interested in your own market. Consequently, you know that these people are exactly the kind of folks that you want to draw to your website.

If using Google does not turn up the forum sites youre looking for, try using a forum directory like Big-boards or Forum Showcase to find what you are seeking.

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